Posted by
Farhan Kamal on Feb 3rd, 2011 in
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Enough has already been said and written about the effectiveness of using Twitter, Facebook and LinkedIn and the other popular social media websites for marketing. However not everyone gets it. Social media marketing cannot be done as a disconnected activity. The overall persona and perception you create around your brand will reflect when millions of people interact in this new world we call the social web....
The Power of Belonging about which we here a lot these days, especially from this guy, Said Baaghil, who kind of owns the term, has a lot of merit in what he says. He emphasises greatly on the factor I personally feel is the cornerstone of every successful brand. The Power of Belonging is about taking your brand and creating a personality around it that it so powerful and strong, that your customers can relate to it...
The process of converting more visitors into buyers or subscribers of your website starts way before they reach you. The way you position your brand, understand your marketplace, your customers, your unique selling proposition, and the mediums you use to bring traffic to your website, are critical factors in determining the conversion rate of your website.
After spending ample amount of time and money to bring...
Since many of you asked for the presentation I gave recently at the Digital Marketing Workshop, I am publishing it here for you all. Alternatively, you can also view the presentation here, online.
Click to view the Digital Marketing Workshop Online at Google Docs
On March 26, 2009, I will be speaking at a one-day workshop on Digital Marketing, here in Karachi. The idea for this workshop goes way back. I had been thinking about doing one but never got the chance. Then I came accross these really nice people at Terrabiz who are passionate and very committed to organize and conduct training seminars and events on critical topics, which can help the local business community.
I...
