Your Brand and the Social Web

Enough has already been said and written about the effectiveness of using Twitter, Facebook and LinkedIn and the other popular social media websites for marketing. However not everyone gets it. Social media marketing cannot be done as a disconnected activity. The overall persona and perception you create around your brand will reflect when millions of people interact in this new world we call the social web....

Brand communications strategy by Said Baaghil

The Power of Belonging about which we here a lot these days, especially from this guy, Said Baaghil, who kind of owns the term, has a lot of merit in what he says. He emphasises greatly on the factor I personally feel is the cornerstone of every successful brand. The Power of Belonging is about taking your brand and creating a personality around it that it so powerful and strong, that your customers can relate to it...

Digital Marketing Workshop by Farhan Kamal

On March 26, 2009, I will be speaking at a one-day workshop on Digital Marketing, here in Karachi. The idea for this workshop goes way back. I had been thinking about doing one but never got the chance. Then I came accross these really nice people at Terrabiz who are passionate and very committed to organize and conduct training seminars and events on critical topics, which can help the local business community. I...

11th Map Convention 2008 Karachi Pakistan

The much awaited corporate event of the year is back again. MAP Convention 2008, in it’s 11th year is going to be held in from 3rd to 5th December 2008 at Sheraton Hotel Karachi. There’s a long trail of international and local speakers coming over to enlighten you with their expertise. If you are in Karachi, this is must attend event. See you there. (click to enlarge the event poster...

Marketing 2.0­ Press Release

Interactive Digital Media Advertising is growing at more than 80% every year for the past 3 years in Pakistan², this was stated by Adil Ahmed, COO - The Symmetry and Director Octave. He was addressing an international conference on Digital Marketing which was recently organized by Terrabiz in Karachi. Adil covered key aspects of the shift from a traditional media to digital media, internet usage trends and...