StepFront » Online Marketing

My Presentation on Digital Marketing Workshop

Farhan Kamal — Thu, 02 Apr 2009 20:08:30 +0000

Since many of you asked for the presentation I gave recently at the Digital Marketing Workshop, I am publishing it here for you all. Alternatively, you can also view the presentation here, online.

Click to view the Digital Marketing Workshop Online at Google Docs

The Ethics Debate on Online Marketing

Farhan Kamal — Fri, 11 Jul 2008 12:36:19 +0000

My latest article in Spider Magazine covers the debate on the four major online marketing channels, (seo, sem, e-mail and affiliate marketing). Grab your copy and let me know what you think about it.

Link Baiting Article

Farhan Kamal — Tue, 03 Jun 2008 19:48:36 +0000

For this month’s issue of Spider Magazine, my article about Link Baiting is published. It covers the strategies, types and things to take care of while designing a link baiting campaign. Grab your issue now.

Marketer’s ToolKit

Farhan Kamal — Sat, 10 May 2008 07:52:07 +0000

My article in this month’s Spider Magazine, covers a list of very useful tools and services every marketer needs. Go and get your copy and let me know if there’s something missing.

5 Tips to Make Sure Your Emails Arrive in the Inbox

Farhan Kamal — Tue, 22 Apr 2008 10:47:47 +0000

A great and active email list, a nice offer in hand and you have the recipe to instant online success, right? Well not so fast! You have to make sure that your email is delivered to the inbox of the recipient. Following tips might help in improving your email deliverability rate and make your email marketing more successful

Use a Reliable 3rd party email sending service / software
Services like www.constantcontact.com or www.icontact.com do not allow sending spam emails,and so have a very good reputation with all the major ISP’s and Email service providers. This enables a higher deliverability rate.
Text to Image Ratio
many times you will receive an email which is 100% image based. The first appearance of such an email in desktop clients such outlook express is a blank. The better approach is to keep a 60:40 image to text ratio. Never send out an image only email. 100% image based emails, also trigger spam filters and your email will end up in the junk mail folder of the recipient.
Mind Your Text and Subject Line
some words such as FREE, $$$, CASH are known words that trigger spam filters. Wherever possible avoid using these words and also ALL CAPS formatting of the text.
Backgrounds and alignment.
Use white background and align your text towards left. Personal observation says that it passes through the spam filters pretty well
Personalization
Addressing the recipient with his/her name, highly improves the chances of your email to pass through the spam filters. A good email sending software will insert your recipient name in each email while sending.

If you have any other tips, please share them here.

Making YouTube Videos Work for Your Online Business

Farhan Kamal — Fri, 04 Apr 2008 08:42:57 +0000

my article about how to use online video sites such as YouTube and Google Videos for online marketing is published in the April’s issue of Spider Magazine. Get your copy today and let me know what you think about it.

Google Adwords Startup Guide

Farhan Kamal — Wed, 26 Mar 2008 16:08:56 +0000

I stumbled upon this really nice guide for, if you are planning to tame the Adwords beast.

Have a nice read and provide your feedback.

Google Adwords Startup Guide

PhoneBook Pakistan’s New Online Yellow Pages

Farhan Kamal — Mon, 24 Mar 2008 15:20:11 +0000

If you have a registered business in Pakistan, you can get yourself listed for free in www.phonebook.com.pk The website launched and managed by Jang Group, provides a much better interface and more accurate information compared to Jamal’s Yellow Pages in Pakistan.

To get a free basic listing follow this link
http://www.phonebook.com.pk/Dynamic/BasicListing.aspx

For companies interested in advertising on the website, there’s ample opportunity in form of web banners and enhanced listings.

Craziest Internet Marketing Contest Win $12201

Farhan Kamal — Tue, 18 Mar 2008 15:19:38 +0000

Craziest Internet Marketing Contest You’ve Ever Seen – $12,201 in FREE Cash & Prizes

I spotted this really fun Internet marketing contest. I am usually not interested in this kind of stuff, but i feel the need to mention it here to show you guys how you can cleverly and creatively build link popularity and buzz. Check it out for yourself

Internet marketing contest

Domain Buying Guide Article

Farhan Kamal — Mon, 03 Mar 2008 14:16:11 +0000

My article, Domain Buying Guide for businesses is published today in Spider Magazine. It covers from basic to advance tips of securing a long-lasting domain name for your business. The issue of March is full of other useful stuff so go and grab your copy today.