Posted by
Farhan Kamal on Mar 24th, 2008 in
online retail |
1 comment
Get your website designed by a professional. Good companies might charge slightly more than your friend’s cousin, but in the long run, the benefits are multifold and directly affect the conversion ratio.
Don’t rush to launch your website unless it’s checked, proofed and gets an okay from the QA department.
Design the ordering process keeping in mind the most average of your potential customers...
Posted by
Farhan Kamal on Mar 18th, 2008 in
online retail |
0 comments
GrokDotCom has a great feature on how to improve your websites credibility. In short those are
Test your contact info
Test different images
Test your Point of Action assurances
Test your ‘About Us’ content.
Substantiate your claims
read the full article...
There’s a free webinar on improving site conversion rates by Google. You can view it right at your desktop and it’s completely free. Google reps will show you how to use the Google Website Optimizer tool. Be sure to register yourself here.
Register today...
Posted by
Farhan Kamal on Feb 11th, 2008 in
online retail |
0 comments
I do and anyone involved in online retail will tell you how important conversion rates are. Since online advertising in Pakistan is now gradually picking up, with a lot large businesses advertising on online properties like Facebook, MSN Messenger and Yahoo Mail, I feel the importance to press my point about measuring conversion.
Often when I meet clients and ask about their conversion rates, they have no clue what...
I thought to share this list of top 50 online retail stores in UK, which could be helpful if you are running or are associated with an online store in Pakistan. The ratings are based on sales and conversions and compiled by Hitwise UK
1. Amazon UK
2. Play.com
3. Argos
4. Tesco.com
5. Apple Computer
6. Dell EMEA
7. Amazon.com
8. Marks & Spencer
9. Tesco Direct
10. Next
11. HMV.co.uk
12. Expedia.co.uk
13. Thomson...