10 Point Checklist for a Memorable and Brandable Domain Name

More often than not, companies name their business “casually”. Sitting with friends, over a cup of tea. Frankly speaking, it’s a disaster strategy. I have learned a lot from Mr. Naseem Javed when he was in Pakisan last year and I have made the following checklist for business naming.

1. Can you acquire the .com extension of the domain?
2. Is it short and simple?
3. Is it easy to spell and read?
4. Is it easy to recognize and remember?
5. Is it easy to pronounce?
6. Is it pronounced in only one way?
7. Is it pronounced in all languages (for international markets)?
8. Is it Suggestive of product benefits?
9. Is it always timely?
10. Is it legally available for use?

If you anwer yes to all these 10 points above, you are creating a globally powerful brand name for yourself. Microsoft is one classic example of a powerful global name that gets a 10 on 10 on the naming checklist.

One Response to “10 Point Checklist for a Memorable and Brandable Domain Name”

1. Naveen Kamal says:

   February 7, 2008 at 1:18 am

   great article yooooo!!!!!
2. Keyword domain or brandable one? – SEO Balance says:

   September 11, 2009 at 4:57 am

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