5 Tips to Make Sure Your Emails Arrive in the Inbox

A great and active email list, a nice offer in hand and you have the recipe to instant online success, right? Well not so fast! You have to make sure that your email is delivered to the inbox of the recipient. Following tips might help in improving your email deliverability rate and make your email marketing more successful

1. Use a Reliable 3rd party email sending service / software
   Services like www.constantcontact.com or www.icontact.com do not allow sending spam emails,and so have a very good reputation with all the major ISP’s and Email service providers. This enables a higher deliverability rate.
2. Text to Image Ratio
   many times you will receive an email which is 100% image based. The first appearance of such an email in desktop clients such outlook express is a blank. The better approach is to keep a 60:40 image to text ratio. Never send out an image only email. 100% image based emails, also trigger spam filters and your email will end up in the junk mail folder of the recipient.
3. Mind Your Text and Subject Line
   some words such as FREE, $$$, CASH are known words that trigger spam filters. Wherever possible avoid using these words and also ALL CAPS formatting of the text.
4. Backgrounds and alignment.
   Use white background and align your text towards left. Personal observation says that it passes through the spam filters pretty well
5. Personalization
   Addressing the recipient with his/her name, highly improves the chances of your email to pass through the spam filters. A good email sending software will insert your recipient name in each email while sending.

If you have any other tips, please share them here.

3 Responses to “5 Tips to Make Sure Your Emails Arrive in the Inbox”

1. premnath says:

   June 13, 2008 at 10:47 am

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2. B2B Marketer says:

   November 1, 2008 at 6:42 pm

   Great points. Here is a whitepaper that also covers this topic in more details. This paper provides 21 tips to improve the delivery of HTML emails. The paper exmplains the challenges, why problems occur and steps to take to avoid them.

   http://www.pinpointe.com/resources/whitepaper-registration-html-emails
3. affiliateppcprogramgirl says:

   August 29, 2009 at 5:13 am

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