9 Tips That Will Make Your Website Convert Like Crazy
By Farhan Kamal • Mar 24th, 2008 • Category: online retail 
- Get your website designed by a professional. Good companies might charge slightly more than your friend’s cousin, but in the long run, the benefits are multifold and directly affect the conversion ratio.
- Don’t rush to launch your website unless it’s checked, proofed and gets an okay from the QA department.
- Design the ordering process keeping in mind the most average of your potential customers with minimal internet skills.
- Call to action, such as asking to place the order, or sign-up for email should be used intelligently at every possible conversion point.
- Make the information about ordering the product is easy to understand and find.
- Place the questions that your visitor might ask in the FAQ section or as small tips during the ordering process
- Write copy that instantly connects the visitor and speaks in a personalize and persuasive way
- Make your web forms short, sweet and easy to fill. Most importantly, do not ask for unnecessary information.
- Place endorsements from reputable organizations to build customers trust.
Farhan Kamal is the founder and publisher of StepFront.com
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Very good tips for beginners starting their e-business.