E-mail Marketing in Pakistan
By Farhan Kamal • Mar 5th, 2008 • Category: toolsI belong to the group of online marketers who believe that e-mail marketing is NOT dead. With effective strategies and best practices, e-mail marketing can give you the best ROI, still!. When deciding to launch an email marketing campaign, as a business you will come across various options which include but not limited to, using third-party rented email lists, sending your e-mail using an email marketing software or using a 3rd-party hosted email marketing service. Which of them is better? I will briefly analyze it here for your benefit.
- Third-party rented lists:
these come handy and cheap. Every other day you will find one of these “email marketing companies” contacting you with their offer to send your promotional message to “millions” of users for anywhere around Rs.500 to Rs.2000 per email-shot. As tempting as it may sound, this way of email marketing is not considered ethical and recipients of such a message might not perceive your company positively. The email addresses (which i personally think are not even close to million) are harvested and gathered by various means and almost all of the service providers have the same database. Since these email addresses have been collected for years, a large number of them are invalid. The chances that your message sent through these users will find the light of the “inbox” are bleak as these messages are auto labeled as spam by all major email providers like Yahoo, Hotmail and Gmail. However if you still prefer to send a message through these services, you should closely analyze the result.
- E-mail Sending Software
if you have your own list of email subscribers, you can use an email marketing software to send out your promotional message. The pros of sending email through a desktop software is that you will have to pay a one-time upfront cost only. The downside however is the technical setup. Since these software will use your SMTP information to send the email, you might end up getting your site booted from the hosting company, if the recipients of the message file complains - Third-party Hosted Email Marketing Software
I personally believe this is the best option if you have a permission based list. You can upload your subscribers list to these 3rd party hosted email marketing services and send it out. They provide a wide selection of email templates, survey templates and some really good tracking and analysis. I have used and personally recommend iContact Email Marketing and ConstantContact
Disclaimer: I am affiliated with icontact
Farhan Kamal is the founder and publisher of StepFront.com
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Title of Book Rs.
1 Documentary Letter of credit with UCP 600, Incoterms 2000 URC, URR, ISP Ect. With export-import finance case studies, RR Beedu, 2007 2490
2 Pakistan Energy Yearbook, 2007 Government of Pakistan. Published in 2008 900
3 Pakistan Statistical Yearbook, 2008 Just released by Government of Pakistan 850
4 Pakistan Economic Survey Pakistan, 2007-08 900
ENERGY/POWER & MINERALS Oil and Gas/Electricity
5 Mining Labour Code 2008 Shafi 1000
6 Oil/Gas Fields Labour Code 2008 Shafi 500
7 Electricity Act & Rules 2008 By: Zia-ul Islam 330
8 Encyclopedia of Elctricity & petroleum, Sui Gas, Minerals & Mines Laws 2008 By: Zia-ul Islam 1500
9 The Electricity Act,1910 with Rules 2008 ed
By: Zia-ul Islam 350
RISK MAANAGEMENT
10 Credit Risk Management By: S K Bagchi 850
11 Credit Risk Modeling Theory and Applications By: David Lando 690
12 Risk : The New Management Imperative in Finance By: James G 690
13 Operational Risk Management By: S K Bagchi 1290
FINANCIAL MANAGEMENT
14 The Complete Guide to International Financial Reporting Standards (including IAS and Interpretation) 2007 By: Ralph Tiffin 690
16 Security Analysis and Portfolio Management By: Punithavathy 700
17 Portfolio Management Handbook By: Robert Strong 1190
18 New Case Law Referencer on Dishonour of cheques 2007 By: Hari Dev 600
19 Law on Dishonouring the cheques 2008 By: Zahid Mahmood 600
20 Lease Financing in India 2007 By: M Sree Lakshmi 1800
21 Leasing Process in Islamic Banking System 2008 By: Dr. Maulana Ejaz Ahmad Samadani 400
22 Manual of Banking Laws with Prudential l Regulation 2008 By: Zaka Ali 700
23 Islamic Banking and Uncertainty 2007 By: Dr. Maulana Ejaz Ahmad Samadani 300
24 Foreign Exchange Manual 2008 with updating Service By: Tariq Najib Ch 1400
25 GAAP Guide 2007 By: Jan R William 3500
26 Application Guidance Accounting Standards 2007 By: S D Bala 5990
28 Understanding Financial Statements 2007 By: Lyn M Fraser 490
HUMAN RESOURCE MANAGEMENT
29 Finance for HR Managers By: David Davies 800
31 Human Resources Effectiveness By: Jim Matthewman 400
32 Human Resource Management in Practice with 300 Models Techniques and Tools By: Srinivas K.— 850
32-a The executive memo, Srinivas a guide to persuasive business communications, Sherry 1300
LABOUR LAWS
33 Charge sheet, Enquiry & Punishment 2008 Shafi 300
34 Companies Profit (Workers Participation) Act & Rules 2008 Shafi 200
35 Cost of Living & Special Allowances 2008 Sahfi 150
36 Factories Act,1934 2008 shafi 200
37 Employees Old-age Benefits (August,2008)–Shafi 350
38 Gratuity Law & Practice 2008 Shafi 200
39 Hours of Work and Overtime 2008 Shafi 200
40 Industrial & Commercial Employment (Standing Orders) Ordinance (August,2008)
By: M Shafi 300
41 Industrial Relations Ordinance,2002 2008 Shafi 350
42
Labour Code of Pakistan (August,2008) Shafi 4500
43 Law of Employment and Service Conditions 2007 (Zaka Ali) 250
44 Law of Maternity Benefits 2008 Shafi 120
45 Law of Minimum Wages (August,2008)—Shafi 170
46 Law of Provident Funds 2008 Shafi 150
47 Law of Shops & Establishments 2008 Sahfi 150
48 Law of Workers Welfare Fund (August,2008)—Shafi 170
49 Leave & Holidays 2008 Shafi 200
50 Profit Bouns Law & Practice 2008 Shafi 200
51 Sindh Factories Rules 2008 Shafi 200
52 Social Security Legislation (August,2008) By: M Shafi 400
53 Workers’s Compensation Law 2008 Shafi 250
COMPANIES /CORPORATE
54 Companies Ordinance with Rules 2008-2009b By; Zahid Mahmood 1100
55 Company Formation with 362 Model Object Clauses 2007 By: Amardeep Dhamija 950
56 Company Law & Procedures (30 June 2008) By: S A Salam 1400
57 Company Resolutions, Notices, Meetings & Minutes with free CD 2008
By: K V Shanbhogue 2990
58 Compilation of Corporate Laws 2008 By: Abdul Rauf Shakoori 800
60 Federal Excise Act with Rules & Notifications 2008-2009 By: Tariq Najib 500
61 Formation & Management of a Society 2008 By: Nabhi 350
62 Law of Meeting 2008 By: Niraj Kumar 1090
63 Manual of Cooperative Societies Laws 2008By: M Farani 650
64 Manual of Drugs Laws 2008 By: Zia-ul Islam 500
65 Manual of Rent Laws 2008 By: M Farani 550
66 Pakistan Environmental Laws (Shoaib Qadar 650
67 The Companies Ordinance1984 with Rules & Regulations, Sept. 2008, by Zaka Ali 1500
68 The Registration Act,1908 (2008) By: Zahid Mahmood 600
69 Manual of Insurance Laws 2008 By: Zahid Mahmood 800
INTELLECTUAL RIGHTS
70 Manual of Copywrite Laws 2008 By: Mian Sarfaraz 600
71 Manual of Stamp Laws 2008 By: Abdul Wahid Ch 500
72 Manual of Trade Marks & Intellectual Property Laws 2008 By: Nafeer A. Malik 950
MISC BOOKS
73 Annual Report, State Bank of Pakistan, 2006-07 1000
74 Connecting East Asia, a new framework for infrastructure 2450
75 Implementing ISO 9001 : 2000 By: Pradeep 800
76 Information Technology, E-Commerce & Cyber Crime Laws with Anti-Money Laundering Ordinance,2007 By: G M Chaudhry 550
77 Karachi Building & Town Planning Regulations,2002 (2008 ed) By: Zaka Ali 250
78 Monthly Statistical Bulletin , GOP Single Rs. 300, Annual Subscription Rs. 3600/- + courier W Rs. 150/- per issue = Rs. 5400/- 5400
79 Oxford English to Urdu Dictionary By: Shanul-Haqqi 995
80 Personal Letters for Business People (Mary Bosticco) 450
81 Purchasing and Materials Management By: N K Nair 700
82 Sale & Purchase of Properties a legal Guide alongwith Models By: Madan 550
83 Supply Chain Logistics Management By: Donald 850
84 Technical Writing (B N Basu) 450
85 The Encyclopedia of Business Letter, Fax Memos & E-mail (Robert W.Bly) 490
86 The Ultimate SIX SIGMA Beyond Qualtiy Excellence to Total Business Excellence By: Keki R. Bhote 1250
87 Yellow Pages of Pakistan, Industrial and commercial guide, Jamal 2008 1400
TAXES / BUDGET /CUSTOMS
88 Customs Act,1969 (2008-2009) By: Tariq Najib 1500
89 CustomsTariff & Trade Controls 2008-2009By: Tariq Najib 3500
90 Direct Taxes of Pakistan 2008-2009 (Income Tax Ord & Rules) By: Huzaima & Ikram-ul-Haq 800
91 Tax Laws of Pakistan 2008-2009 (Income Tax/ Sales Tax/ Federal Excise etc) By: Huzaima & Ikram-ul-Haq 800
92 Sales Tax Act with Sales Tax Rules (2008-2009) By: PCTLR Publication 800
93 Sales Tax Act,1990 with all Rules, SROs, Circulars & Rulings July,2008
By: Tariq Najib 2500
94 Pakistan Custom Tariff with Rules & Procedures 2008-2009 By: TASK Publishers 3200
95 Major Tax Laws in Pakistan 2008 By: Zia H Rizvi 800
96 Import do it Yourself 2008-2009 By: M I Mahajan 700
97 Import/Export and Logistics Management By: Usha Kiran 490
98 Income Tax & Corporate Law Guide 2008-2009 By: Wasful Hassan Siddiqui 500
99 Withholding Income Tax Law with Supplement upto Finance Act,2008 By: M Iqbal Patel 500
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Dear Sir,
Please let me know cost and suppliar of e-mail marketing software.
Thanks
Dr aamir
Dear Sir,
I need a book in udru about CUSTOM ACT 1969, and the procedures about custom clearing.
Can you guide me from where I can get these books in urdu
Thanks
Please not that sending of information through email etc. is now a subject of Prevention of Electronic Crimes Ordinance (2008) in Pakistan. One should be completely aware of the limitations as provided by law as there are certain penalties under the said law in case of breach of its provisions.