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Channel: AAJ TV Pakistan
Website: www.aaj.tv

According to the recent statistics published by media research outlets, Aaj TV is the 3rd highly watched news TV channel in Pakistan. Aaj TV is owned by the Business Recorder newspaper group, who also own the channel, Play TV. Until recently, the website of AAJ TV was kind of very out dated and I never felt motivated enough to review it as such, but just recently I came to know about their newly updated and revised website and so I thought to review it.

First Impressions: The initial look and feel is far better than the former website of the TV channel The look and feel is new, cleaner, and the content is laid out well. The top right hand space is used to promote the popular programs of the channel, which instantly gives the followers and fans of the channel something to relate to. The main news section also features the latest news. The banners used to promote other properties of the group are a little excessive but still do not reflect badly on the website.

Navigation:
Like most of the websites these days, the website has a top navigation. The links are labeled clearly however it’s kind of not very visible in the first look. Making it a little more visible by emphasizing more on the colors will make it look better.

Content:
The new website is full of updated and latest content. The News section features latest news, headlines, and news from various categories such as world news, sports news etcetera. The Programming section comprises of all the programs running on the channel with specific information about each program. The career section has not improved in the new website and seems its just there for the sake of it. The Corporate section features information about the group and the profile of the TV channel. Fans and followers wanting to download wallpapers and theme music, can get hold of this content in the Download section.

Suggestions:
An official blog, video content, and web exclusive features, RSS feeds are some ideas that come to mind. Overall a much better and improved website.

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