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ARY Zauq TV Website Review

By Farhan Kamal • Jul 30th, 2008 • Category: Features, Website-Reviews

Today in our website analysis series, we will review www.aryzauq.tv

Masala TV in Pakistan now has competition. Ary Group, which I guess is the largest network of channels, has launched their 24/ Pakistani Food channel ARY Zauq. Launched recently, the channel has limited audience but there is positive buzz about the channel. Since I am more into websites then cooking, I will start right away with the analysis.
First Impressions
Ary now seems to be more focused on their websites, and I wasn’t surprised to see a professional looking website for the new channel. It’s clean, it’s green (the brand’s color) and information seems laid out pretty well.

Since the website is still under construction, I will follow up with a detailed review as soon as the final version is up.

Farhan Kamal is the founder and publisher of StepFront.com
Email this author | All posts by Farhan Kamal

32 Responses »

  1. TAUFIQ on September 2nd, 2008 at 10:11 am:

    the best.speechless

  2. Saima Kamil Ali on September 8th, 2008 at 6:10 am:

    Hello, Its nice to know that you are launching a channel for food programs. I wish to host a program for food/cooking in your channel. I can send you my details if required. Kindly give me the relevant email address on which I should forward those.

    Good luck..

    Saima K.Ali.

  3. Osman on September 19th, 2008 at 11:49 pm:

    was reading the comments and came across Saima comments, kindly can you forward her to our website or the following email:

    For Saima K. Ali,
    Kindly mail your contacts at talenthunt@masalatv.tv for your interests in cooking shows.

    As for ARY ZAuq well we always welcome good competition and appreciate the fact that ARY has also taken a bold step in providing a dedicated channel for food.

  4. KAMAL HAMEED BHATTI on October 8th, 2008 at 3:31 am:

    i was more than happy to see your chennel coming on air and thought that i would never go back to BBC FOOD but my happiness was rather short lived as the quality of your programmes deteriorated very rapidly.
    first of all what is the idea behind placing a dumb blond beside every chef who just keep of talking and delivering nothing, one such model was answereing phone calls and the caller told her that she was from Jehlum on which she remarked “oh the city near Lahore?”
    the other thing that really bothers me is the accent and pronunciation of the blodies, e.g. the word is “KARAHI” and not “KARHAI (embroidery)” there is an unending list of where the blondies and some time even chefs do not know the exact meaning and practiclities of the terms they are using.
    my humble request is to take out extra people out of the show so that your show remain as food shows and not fashion shows.
    Please ask for advice from a person who really knows how to kook as we the audience have real trust in you and your shows and would not want to absorb wrong terms and technical terms to pass on.

  5. KAMAL HAMEED BHATTI on October 9th, 2008 at 3:12 am:

    OK so i came a bit harsh on the guys and dolls but still standing on my grounds that we the audience want someone who knows what he or she is doing and that person does not need another person who just stands there and speaks only to reveal his or her incompetency to the subject metter. we tend to have a complete faith in the chef (male or female) but fact of the metter is that most of the time they are not delivering. Please watch BBC Food and you will see that the number of mistakes are minimum. One learns after seeing such programs and i myself would be more than happy to get the same amount of satisfation from our local channels because we do have big names in kooking why are we wasting them. we would also like to listen to good urdu (like we used to hear from Radio Pakistan) and not a mixture of English+Urdu+French that is not handled by the most of the hostesses wrongly.

  6. Osman on October 17th, 2008 at 9:43 am:

    Re: KAMAL HAMEED BHATTI remarks:

    I dont know whethr your remarks were intended towards MASALA or ZAUQ.
    As for my channel (MASALA TV) yes we need a lot of imporvement…and we always appreciate feedback specially the criticism as it helps us improve our shows.

    We have to keep in mind that like many things here in Pakistan we are in dire need of good educated people to come forward and share their skills….as far as cooking is concerend let me ask how many ppl who are reading this have ever considered sending their kids in this field…or for that matter considered pursuing cooking as a career for themselves?

    We have a very open polivy of giving good people a chance to come and sharetheir skills and if they are good they will be given a platform to excel. do contact us for any talent related queries on
    talenthunt@masalatv.tv
    simplay mail us your pictures and CV alog with any food experience.
    If you want to participate or you know someone who is good at that do let us know.

    Also we are not only looking for professional Chefs but ppl who have the passion for good food and a healthy lifestyle. anyone and everyone can apply and share thier skills at whatever level.

    As for BBC FOOD….well there are a lot of arguments but the basic one is simple thats its simply not intendedfor the Pakistani audience…even internationally it isfollowed by professionals…Food network is another story. We take inspiration from BBC food…but then again the CHEFS they have are worl class and trained in international institutes ….kindly find one in Pakistan for us.

  7. Osman on October 17th, 2008 at 9:47 am:

    FARHAN KAMAL!!!
    Dont know if you can mange it but do review MASALA website again. There have been some recent changes and we would like your feedback. Thanks. Osman
    P.S: just so that you know we do monitor all reviews and feedback related to our brand and share them with our Managment. Your link was also shared across the board and i recieved loads of appreciation… Thanks to you.

  8. KAMAL HAMEED BHATTI on October 30th, 2008 at 12:26 am:

    Re: Osman remarks:
    i know the basic problem with us at the moment that we do not have shefs of international standards but still we should not compare ourselves with shefs abroad as our requirements for the food ingredients are different altogether (specially when it comes to adding wine and bacon into the recepies). I liked the idea of having websites (like this one of course) for improving the standards of our local programs. Good and positive criticism always helps a lot. I wish I could be of more help to you guys but my daily routine with my job does not permit me to help you more than occasional e-mails on your websits. In the meanwhile please keep up the good work and try to educate more on your subject mattter rather than chating about the looks, clothes and other stuff that is quite irrelevent and we do have other programmes for singing, fashion etc.

  9. KAMAL HAMEED BHATTI on November 3rd, 2008 at 2:52 am:

    Hats off to our two chefs (Chef Mehboob and Chef Saadat) who are doing far better than the rest of the crowd. They surly know their job, the techniques and method to approach what they intend to do is commendable. When a person knows his job he acts like these two gentlemen are doing. Their simplicity and knowledge of their trade is the key to their success and a far brighter future. People like these become assets to whatever institution/chennel/organization they are attached to.

  10. afeefa on November 19th, 2008 at 12:07 pm:

    assalam o alikum ,Sir please reply me I am doing bcs from virtual university .If you can train me as a computer assistent in your channel i will be very kind to u.

  11. fahad on December 1st, 2008 at 5:50 am:

    ASALAAM O ALKIUM
    SIR I WANNA ASK SOME INFORMATION . I HAVE SEEN ALL OF YOUR COOKING PROGRAMS . I WANNA ASK YOU I WANNA LEARN COOKING ABOUT THE EXPERTS WHICH ARE COMING IN THE PROGRAMS .SO, SIR CAN YOU TELL ME ABOUT WHERE THEY TEACH . IN INSTITUTE OR AND OTHER SPECIFIC PLACE .SIR PL Z REPLY ME ABOUT THE WHOLE INFORMATION . I SHALL BE WAITING FOR YOUR MAIL.. THANKS .
    FAHAD

  12. KAMAL HAMEED BHATTI on December 15th, 2008 at 11:31 pm:

    I tried hard to log on to Masala website but could not because of some computer thing not working well there. Any way just for the information of all i just bought my last “DALDA KA DASTERKHWAN” which I used to buy right the day it started. The last copy I bought two days back looked more like a fashion magazine, seems like they are left with no cooking receipes and are therefore have no option but to start publishing material fit for a fashion magazine.
    Sorry guys i thought you were here for good.

  13. gulfam on January 9th, 2009 at 12:59 am:

    to Osman (MASALA TV) AOA, i have just one question why masala tv’s english name (in logo) is in hindi or whatever rasmulkhat? we dont like this. if u can explain it will be great.

  14. kiran on February 19th, 2009 at 2:24 pm:

    hi salam how ru app ka sab program bahoto achay hain mujhy chefs Sadaat ki baloshahi walai recipee ka recap ya link chhaya plz reply thx

  15. Abid on April 21st, 2009 at 10:32 pm:

    I glad to watch your program, because of your food program our pakistani house wives are taking advantage for making good & healty food, beverages and bakeri items. I prey May “ALLAH” keep your Zauq team always happy. “AMEEN”.

  16. Ayesha Arif Kitchlew on May 8th, 2009 at 6:57 am:

    Assalamoalaikum, Its nice to know that you are launching a channel for food programs. I wish to host a program for food/cooking in your channel. I can send you my details if required. Kindly give me the relevant email address on which I should forward those

  17. KAMAL HAMEED BHATTI on May 28th, 2009 at 9:58 pm:

    This time I would like to talk about the designing of the Logo for a forthcoming programme “Handi”. The thing that is designed by the designer is not Handi but CHAATI, the difference between the two are:
    1- the opening of the Handi is small as compared to CHAATI, the thing mentioned in the logo is, therefore, a CHAATI and not HANDI.
    2- HANDI’s height is less as compared to its breadth and is Oblongish while CHAATI is almost round or roundish.
    The thing mentioned or shown in the logo is not a HANDI but a CHAATI because it is roundish and has a large opening but you could alway get away with saying that we took the idea from KUNNA which means GHARRA in Chiniot (a district in Punjab)

  18. abraham on May 29th, 2009 at 11:44 pm:

    Assalamualaikum, thanks for info, I would like to say its nice site

  19. Salima Aly on June 24th, 2009 at 6:49 am:

    Need to find out where can you buy a grill that Chef Mehboob uses on the stove . What is the name of that grill and where can you purchase this stove grill from Lahore . Thanks

  20. IRFAN KHAN on June 28th, 2009 at 2:05 am:

    Salam I am Irfan Khan plz join My Id irfankhan95@hotmail.com & website: http://interiorworkspakistan.blogspot.com/
    & my cell No 0334-3237281
    & jobless

  21. KAMAL HAMEED BHATTI on July 28th, 2009 at 10:56 pm:

    I know that whatever I write nobody is listening at the other end yet still I think its my moral duty to write whaenever anything is wrongly said and shown on TV as I think TV is like a teacher and we tend to believe whatever is shown and told on TV and so its quite right to mention when something is wrong on it.
    Few days back there was a programme on Zauk with Chef Saadat in it. He had a guest chef whom he reffered as Afzal Bhai and he was supposed to be yet another master chef. Afzal Bhai enlightened us by saying that ARROWROOT POWDER IS ALSO KNOWN AS MAKAI KA ATTA IN PUNJAB. For those who still have to learn about anything I would say almost everything is GROWN in Punjab and we know the difference in ARROW ROOT and CORNFLOUR.

  22. salman on August 18th, 2009 at 4:35 am:

    can you please ask Chef mahboob to send me recipe of making nachos and tortillas, also send me contact of chef mahboob

  23. true sim on August 23rd, 2009 at 9:12 am:

    For the most part when i am on holiday for a few weeks i just buy a prepay sim locally which saves on all the hassles of using my own sim card.

  24. fareeha shakeel on November 7th, 2009 at 9:39 am:

    Chef saadat is a very good chef! Dont mind but please change the reapeat timings.

  25. Ronald I. Miles on November 30th, 2009 at 9:39 am:

    Hope you have a nice day.

  26. rabia rahman on January 5th, 2010 at 6:57 am:

    ASALAMUALIAKUM , im a regular wacher of ARY ZAUQ, its really the only channel where we can find all the answers to the questions related to health , skin , diet n delecious food , all the chefs r doing there best HATTS OFF to them n ur team members , sir i also wanna join u people as a host , i can talk good n can comunicate to the listners very well, sir plz if can b possible then do selected me as a host with any shef , im waiting for ur reply , thanx a lot FEAMANULLAH

  27. Rashida khan on January 11th, 2010 at 11:25 am:

    hi salam i am regular watching ZAUQ . app bhut achay shows dekhaty ho mujhy or hum sub logon ko acha lagta hy plzzzzzzzzzzzzzzzzzzzzzzz apna show jare rakhna and plz app mujhy pain pizza ke racepe send kar dooooooooo

  28. naseer on January 29th, 2010 at 1:06 pm:

    A.O.A YUR CHANNEL IS ROCKING! I LOVE MAIDA AND CHEF SAADAT THEY ARE SUUUUUUUUUUUUUPARB AND THEIR RECIPES ARE SOOOOOOOOOOOO TAAAAAAAASTY.
    I LOOOOOOOOOOOOOOOOOOOVE IT ! PLEAZZZZZZZZZZZZZZZZZZZ READ MY MAIL. I AM FRM RAWAL PINDI

  29. rana jamal on February 3rd, 2010 at 6:28 am:

    assalamualekum,i like your show a lot.one request is i want to buy your masala food magzine.could u please help me in this regard because i live in saudi arabia.is it possible to purchase it on line.

    ,

  30. Rukhsana on February 18th, 2010 at 5:00 am:

    salam
    you are great

  31. SHAHZAD KHAN on February 18th, 2010 at 5:05 am:

    please advise Dr. Khurram rasheed clinic address.

  32. siddra waheed on May 9th, 2010 at 6:21 am:

    salam its siddra here farhan kamal,as like ur name is kamal so as of that you are doing kamal thats true.ur channel is just like awsome.i m a good cook and i think i can host a show if u will help me.i m really in a need of that sir.i can give audition just give me one chance i know all about baking too.plz sir give me one chance please YOURS SINCERELY
    SIDDRA WAHEED PLESAE SIR DO REPLY ME PLEASE

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