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Masala TV Online Live Website Review

By Farhan Kamal • Jun 21st, 2008 • Category: Features, Website-Reviews


While will cant stop raving about the number of tv channels we have. From sports channels to countless news channels, spurring up programs every second every hour every day. To add to the delight, the EYE TV Network’s Masala TV is a channel dedicated for cooking, foods and recipes. I am not saying this from some research reports, but to the many friends, aunties and people I have talked to lately, Masala channel is the one being watched a lot these days. Even I know the names of few the chefs and the programs by now. I was obviously motivated to review their website. I searched and found it easily. It’s website: www. Masalatv.tv Initial impressions: To my surprise the website was really what you would expect a food and cooking channel’s website to be. It’s spicy, colorful and full of flavor. On a serious note, I think the color scheme, the layout and the intial look and feel is really aligned with the brand. So the moment you get to the website, you feel home, you feel the website is so closely related and is part of the channel. An obvious thing you might say, but a factor many brands ignore. Homepage clarity: the website poses a more portal like look, and keeping that in context, the homepage is pretty clear and neat. You can find the information you are looking for easily. It has a top tab based navigation and that provides more space fore the content downwards. Navigation and Ease of Use: the navigation is clearly labeled and easy to follow. The website is all flash, so there are technically no page loads and browsing and you stay on the same frame.

Content: the website has sufficient content but has a long way to go. Since the target market is women at home, who might come over to get the recipes and tips, adding social networking features will increase the returning visitors ration significantly. The videos provided are not working (at least for me)

Suggestions: adding more community features such as forums, blogs, share a recipe kind of things will add more “sugar and spice” to the website.

Overall a really good one!

related: AAJ TV Website Review Online

Farhan Kamal is the founder and publisher of StepFront.com
Email this author | All posts by Farhan Kamal

17 Responses »

  1. Fozia on July 14th, 2008 at 4:00 pm:

    cooooooooooooooooool

  2. Fozia on July 14th, 2008 at 4:01 pm:

    coooooooooooooooool

  3. Fozia on July 14th, 2008 at 4:02 pm:

    masalatv.tv is not working

  4. Ali on July 15th, 2008 at 6:04 am:

    Yes, it’s not working. Thanks for nothing.

  5. Farhan Kamal on July 16th, 2008 at 5:48 am:

    Yes it is down for some reason. Will try to find out … thanks for pointing it out.

  6. Mansoor Masood on September 14th, 2008 at 11:12 pm:

    Would like to know the address of the Masala Channel and also would like to have the recipes of Diet Food and chinnese food

  7. mrskhan on September 15th, 2008 at 2:05 pm:

    still not working

  8. NAILA NOOR on September 17th, 2008 at 1:24 am:

    I WANT HISTORY OF MASALA TV I TRIED MANY TIME BUT CAN NOT FIND PLZ HELP ME.

  9. summiya on September 20th, 2008 at 3:04 am:

    masala tv website is not working

  10. summiya on September 20th, 2008 at 3:09 am:

    there is error in masala tv website

  11. noor on October 6th, 2008 at 12:35 pm:

    Salam …why the website Masalatv.tv is still not working!!but peapl r saying on tv tht thy ve seen it!!

  12. iram on October 13th, 2008 at 1:12 pm:

    i m big fan of chef zakir plz give us solution bcuz website is not working i m very upset bcuz i have missed many recipes due to light problem plz help me chef zakir u r so great we love u alllllllllllllllllllllllllllllllllllllllllllll

  13. iram on October 13th, 2008 at 1:19 pm:

    in our country we have unending problems and chef zakir u know my biggest problem is that when i lost ur recipes due to light then i annoye to everyone when i come on net to get ur recipes then its not working then i tried to call in ur programme then there is wait a lot wait i m not understang that wt is happening here every thing is big problem itself plz only u and masala team solve this problem bcuz those recipes which we missed we need it instantly plz hepl us and do work on ur website it does not open plzzzzzzzzzzzzzzzzzzzzzzz chef zakir do it we all will thankful to u in this connection UR BIGGEST FAN iram

  14. Osman on October 17th, 2008 at 9:15 am:

    IFor all queries regarding MASALA TV or Our Website kindly mail us at
    feedback@masalatv.tv

    Also i would like the option of linking this webpage with our web site. Kindly do let me know if its possible.

    Thanks,

  15. Haroon on November 8th, 2008 at 11:15 am:

    The Masala website was working sometime ago, but now it isnt…i guess there must be a technical fault….but users should be informed….

  16. anila on November 11th, 2008 at 8:50 am:

    the masala tv is very well go.evry cookking program on masala tv is so good for young girls.who are wnte to be a cook.very very very nice channel.

  17. syed zaheer al-hasni on November 12th, 2008 at 7:32 am:

    assalamualaikum chef zakir how r u sir i am from hyderabad(india) and i am a big fan of u, i am studying hotel management and i watch ur program daily i like the recips which u cook.

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